Adam Radly and Bob Bates Recommend:

Adam Radly Bob Bates have developed many digital strategies for their own ventures and now they help other businesses. The starting point is always understanding what digital really means and what you are really trying to achieve. This interesting article in the Harvard Business Review about the things you need to consider to develop a ‘real’ digital strategy.

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either a way to cut costs or to attract customers with a flashy new app. Gupta says successful digital strategy is more complicated than that. He recommends emulating the multi-faceted strategies of leading digital companies. Gupta’s the author of Driving Digital Strategy: A Guide to Reimagining Your Business.

See the rest of the article here.

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