Adam Radly and Bob Bates Recommend:

Adam Radly and Bob Bates have developed many influencer marketing strategies. If you do it right you can create a big impact with a small budget. This interesting article from Marketingland about how to do it.

So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank.

Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign.

If you are just getting started with influencer marketing, here are a few ways you can keep your costs low while still creating a big impact. Completing a campaign on a small budget will help you dip your toe in to learn what works and what doesn’t before moving on to make a larger investment.

See the rest of the article here.

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