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Adam Radly and Bob Bates have developed many digital marketing strategies. Now, in 2018, it’s very rare for most digital agencies to even consider non-digital media strategies. In the meantime, some business owners still have no (or very little) digital strategies. This is an interesting article from Marketingland about this current point in time where digital ads just took over from traditional ads and became 51% of total ad spend.

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders. The post Report: Digital now makes up 51% of US ad spending appeared first on Marketing Land.

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including both digital and traditional media.

Ad sales up, especially digital. Magna says that “net advertising sales” will grow by 6.9 percent this year to reach $207 billion, which is “a new all-time high.” And, for the first time, digital ad revenues surpassed 50 percent of total ad spending in the US. The company said that digital ad revenue in 2018 will reach $106 billion, or 51.5 percent of total ad sales.

Digital advertising on mobile devices accounts for roughly two-thirds of all digital ad spending, representing a 30 percent growth rate year over year. Magna says that mobile now exceeds TV and is twice desktop ad revenue. Accordingly, the firm predicts that desktop ad revenue will decline by 4 percent based on declining usage and ad blocking.

See the rest of the article here.

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