Adam Radly and Bob Bates Recommend:

Adam Radly and Bob Bates have developed many Facebook strategies. If the objective is to generate traffic that will be converted to sales then the primary goal of the Facebook strategy has to be to generate traffic that results in the lowest customer acquisition cost. This interesting article from Social Media Examiner about how to do it.

Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well?

In this article, you’ll discover four ways to reduce your customer acquisition costs when scaling your campaigns.

Set Up Your Ads Manager Dashboard to Assess Customer Acquisition Costs

If you’re new to Facebook advertising, using the Facebook Ads Manager dashboard may seem daunting. But it doesn’t have to be.

To ensure you’re viewing the right data, log in and sort your conversions based on the Last 7 Days. This is crucial because the last 7 days of data will give you a fair perspective on how your campaigns have been performing.

See the rest of the article here.

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